While this isn’t an NLP book, it is a fine example of a book that uses very persuasive language to achieve its main point: think carefully about what you put into your body. In the acknowledgements, the authors thank Anthony Robins and Wayne Dyer, both proponents of NLP, and it is clear that they have used the language of NLP effectively to get their message across.
The book is aimed at women and takes a very light tone, as if a woman were talking to her girlfriends at a cafe or wine bar. It is sprinkled with lots of effective cursing. The authors are also very aware of the power of visual images in persuasion and use some very graphic ones indeed to tell the reader about the horrors of slaughterhouses. Similarly, they use powerful language to reframe meat as rotting carcasses.
I enjoyed the book very much and while I’m not planning to become a vegan (I’m already vegetarian for most of the week) or radically change my eating habits, they have certainly made me think about what I’m putting into my body and how the food industry and overseeing governmental bodies are set up to ensure the financial success of farmers, not the safety of consumers.